One feature, launched in under a minute.
The brief
Launch one feature, the wet grip alert, so that drivers understand it and want it in one viewing.
The idea
Show the feature where it matters: on a real wet road, with the data appearing as the car meets the water, then the alert, then the app.
What we made
- A feature launch film: live telemetry over real footage, the wet grip alert, the app launch.
- A scroll story for the launch page: the film unfolds as the visitor scrolls.
- Cuts for every feed and every length.
Everything we made.
- Formats16:9 launch film, 9:16, 1:1 and 4:5 cuts, 6, 15 and 30 second versions, page loops and stills.
- What it is built to changeDrivers who know what the alert means before they ever see it on the road.