A course people finish. A tour that finds buyers.

Training coursesProduct demosFinanceConcept

The brief

Finance software for CFOs, with two jobs: launch a new feature, Nudges, to buyers, and train the company's own staff to spot phishing.

The idea

Film the product as a product, then let people use it: a product film and an interactive tour for buyers, and a course with real choices for staff.

What we made

  • The Nudges product film: a laptop and a phone in a lit space, the feature named on screen, no cursor.
  • An interactive product tour that asks for a work email to continue and sends every lead to sales.
  • Spot the phishing email: a cyber security course with checks that unlock each lesson and a certificate.
  • Social and deck cuts, and onboarding for the company's own systems.

Everything we made.

Saffra: sign in with your security key
One of these is fake. Tap it.
Nine out of ten, passed
Every employee trained, audit ready
  • FormatsProduct film and cuts, email locked tour, SCORM course, deck loops.
  • What it is built to changeMore qualified leads from the launch, and staff who stop a phishing email instead of clicking it.

Your project could be the next one here.

Concept work. The client brands are illustrative.