A course people finish. A tour that finds buyers.
The brief
Finance software for CFOs, with two jobs: launch a new feature, Nudges, to buyers, and train the company's own staff to spot phishing.
The idea
Film the product as a product, then let people use it: a product film and an interactive tour for buyers, and a course with real choices for staff.
What we made
- The Nudges product film: a laptop and a phone in a lit space, the feature named on screen, no cursor.
- An interactive product tour that asks for a work email to continue and sends every lead to sales.
- Spot the phishing email: a cyber security course with checks that unlock each lesson and a certificate.
- Social and deck cuts, and onboarding for the company's own systems.
Everything we made.




- FormatsProduct film and cuts, email locked tour, SCORM course, deck loops.
- What it is built to changeMore qualified leads from the launch, and staff who stop a phishing email instead of clicking it.
