The complex, made clear.

We are an explainer video production company for organisations with something hard to explain: a product, a process, a policy, a result. One idea per film, told so plainly that anyone can say it back in a sentence.

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Five rules every explainer follows.

  • One idea per filmTwo ideas make two films.
  • Plain wordsReadable by a twelve year old. Any term that must stay is explained on screen.
  • A fixed shapeThe problem, how it works, a real example, why it matters, what to do next.
  • Voice and captions togetherMost people watch on mute.
  • Tested before it shipsIf someone outside the subject cannot say it back in one sentence, it is not finished.

Corporate explainer video production, for every audience.

  • Products and conceptsFor buyers who need to understand before they want.
  • ProcessesFor teams and customers who need to follow the steps.
  • Policy and regulationFor staff, customers and the public.
  • Results and strategyFor boards and investors.
  • Customer onboardingFor the first week of a new account.
  • Patient educationFor hospitals and clinics.

How one tap crosses the world.

Halden's explainer follows a single payment from a phone to a bank on another continent, and makes every step clear on the way.

Halden: one tap at a flower stall
Halden: across the card network
Halden: to the shop's bank
Halden: approved, in two seconds

From the hard question to the clear answer.

  1. BriefThe one sentence the viewer must be able to say back.
  2. ScriptPlain words, checked by your experts.You approve the script
  3. Storyboard and style framesThe look and every scene.You approve the key frames
  4. Animation, footage and voiceReal voice artists, captions in every language you need.
  5. Test and deliverWatched by someone new to the subject, then cut for every place it will play.

Working on your own? See what we make for independent professionals.

What you get.

One package, everything in it, signed off stage by stage.

Halden: approved, in two seconds

IThe Explainer

Timeline
3 weeks
Sign-off
At the end of every stage
See it in
Halden
  • The one sentence a viewer must say back
  • A script checked by your experts
  • Storyboard and style frames
  • Animation, real footage, or both
  • A real voice artist
  • Captions and a published transcript
  • Tested on someone new to the subject
  • Cuts for every place it will play

Questions before you brief us.

How long should an explainer be?

As long as the idea needs and no longer. Most land between 60 and 120 seconds.

Can you explain something regulated or technical?

Yes. Your experts check the script before anything is made, and every claim in the film is one you can stand behind.

Animation or live footage?

Whichever explains it best. Many of our films combine both.

What does an explainer cost?

Every film is priced on request, after a short brief.

What do people keep getting wrong about your business?

Tell us. That is the film.

Concept work. The client brands are illustrative.