A coffee company, explained. Its new starters, onboarded.
The brief
A single origin coffee company needed customers to understand where the coffee comes from, and new starters to be ready in their first 90 days.
The idea
One idea per piece: each poster and film explains one step from farm to cup, and the onboarding course gives each week of the first 90 days its own lesson.
What we made
- An explainer series of posters and short films, one step of the coffee's journey each.
- An HR onboarding course: short video lessons, checks that unlock the next lesson, and a certificate.
Everything we made.
- FormatsPosters for print, short films in every feed format, a course exported for the company's learning platform.
- What it is built to changeCustomers who can say where their coffee comes from, and new starters who arrive at week four already knowing the answers.