How one tap crosses the world.
The brief
A payments company whose product was simple to use and hard to explain. Buyers and regulators needed to understand what happens between the tap and the money arriving.
The idea
Follow one payment. Every step it takes becomes one scene, and the viewer travels with it.
What we made
An explainer film, storyboarded scene by scene, with every term explained on screen as it appears.
Everything we made.
- Formats16:9 film, feed cuts, a deck version for sales and investor meetings, captions and transcript.
- What it is built to changeBuyers who trust the system because they understand it.